Female supervisor with female employee

Appreciation Matters: 10 Tips

How do you feel when someone tells you, “Good job!” or “Thank you”? Pretty good, right? We believe in the power of appreciation to engage clients, customers and employees. A little appreciation can go a long way. Following are tips to enhance your relationships and support for your organization. Take time to ask your employees,…

Commercial Structure Fire

Are You Prepared for an Emergency?

Fires in California. Floods in Texas. Catastrophic emergencies. Lesser emergencies can be catastrophic to your small business or your large organization as well: power outages, fire or flood in your building, other damage to your property. Communications planning should be the first step in your emergency planning. If you and your staff can’t communicate with…


Missed Opportunities in Marketing

A small business owner recently spoke with The Activ Consulting Group about his marketing needs. He lamented the fact that his niece recently created and posted a Facebook ad for his company – and it didn’t generate any leads. Our counsel was this: A single tactic – even if it’s created by a marketing professional…

Back to school

It’s Back to School Time!

When was the last time you gave your organization’s marketing and communications a critical look? Is your message on point? Do your graphics support your brand? Is the content developed to meet your strategic goals? In recent days The Activ Consulting Group took an audience of Kiwanis volunteers from three states “back to school” at…

Group of leaders sitting at a table

Creating Leaders Who Connect

Would you like to maximize the effectiveness of your team as they work together to plan strategy for their work? Would you like to maximize the effectiveness of individual team members as they work with others beyond your department? Would you like to have your team members set a performance goal or two to enhance…

Team Bowling

It’s Time to Retreat with Your Staff

Early summer – before vacations occur – is a great time to plan a getaway day with your staff.  This is an opportunity to review, reflect, celebrate and reinforce teamwork. It’s one of the most motivating things you can do as a leader. Engage the team members in setting the agenda for the day.  Choose…

Cris Speaking

Promotion on a Shoestring Budget

If you’re in Southern California April 27, you’ll want to enjoy the 11th Annual Eclectic Music Festival and Arts Crawl presented by the South Pasadena Chamber of Commerce. Some 50 performers will appear on 12 stages between 3 p.m. and 10 p.m. on the city streets – free of charge. And if you find yourself…

Find a Cure image

Forging Effective Partnerships

The conversation was simple. University alumni relations director: “I need to get our alumni interested in something other than football.” University hospital marketing director: “I need to get those alums talking about our medical center!” A partnership was born. The result was a creative, strategic relationship that advanced the goals of two organizations. It was…

Southwest Airlines 737

Herb Kelleher got it

Herb Kelleher got it: Brands are built from the inside out. This excellent Forbes article shares 20 reasons why the late founder of Southwest Airlines – known for his big personality — was a beloved leader. Interested in his employees. Looking beyond their titles and status. Being approachable. Putting employees first, customers second — the…