“A data breach itself is the second worst possible event which can occur in an organization; the mismanagement of the communication about the response is the worst.” – Exabeam chief security strategist Steve Moore The Activ Consulting Group’s Jane Brust gave a presentation on crisis communications in a data incident to a gathering of IT…
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The ball has dropped and the champagne flutes have clinked. Now we’re excited to highlight our Top 20 Services for 2020—serving small businesses as well as larger organizations in various industries including healthcare, food service/restaurants, nonprofits and more. For small businesses, we can: Update your strategic business plan Assess your brand identity and positioning Assess…
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How do you feel when someone tells you, “Good job!” or “Thank you”? Pretty good, right? We believe in the power of appreciation to engage clients, customers and employees. A little appreciation can go a long way. Following are tips to enhance your relationships and support for your organization. Take time to ask your employees,…
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How will your business celebrate the holidays this year? Your organization’s employees, customers and reputation will be served well with a thoughtful strategy to mark the holiday season. For your employees Plan some interactive festivities that allow employees to engage with each other and have fun. Ask them what they would like to do to…
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Fires in California. Floods in Texas. Catastrophic emergencies. Lesser emergencies can be catastrophic to your small business or your large organization as well: power outages, fire or flood in your building, other damage to your property. Communications planning should be the first step in your emergency planning. If you and your staff can’t communicate with…
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A small business owner recently spoke with The Activ Consulting Group about his marketing needs. He lamented the fact that his niece recently created and posted a Facebook ad for his company – and it didn’t generate any leads. Our counsel was this: A single tactic – even if it’s created by a marketing professional…
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When was the last time you gave your organization’s marketing and communications a critical look? Is your message on point? Do your graphics support your brand? Is the content developed to meet your strategic goals? In recent days The Activ Consulting Group took an audience of Kiwanis volunteers from three states “back to school” at…
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Would you like to maximize the effectiveness of your team as they work together to plan strategy for their work? Would you like to maximize the effectiveness of individual team members as they work with others beyond your department? Would you like to have your team members set a performance goal or two to enhance…
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Early summer – before vacations occur – is a great time to plan a getaway day with your staff. This is an opportunity to review, reflect, celebrate and reinforce teamwork. It’s one of the most motivating things you can do as a leader. Engage the team members in setting the agenda for the day. Choose…
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If you’re in Southern California April 27, you’ll want to enjoy the 11th Annual Eclectic Music Festival and Arts Crawl presented by the South Pasadena Chamber of Commerce. Some 50 performers will appear on 12 stages between 3 p.m. and 10 p.m. on the city streets – free of charge. And if you find yourself…
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