What’s Your Pandemic Message?

Your employees, customers, clients, donors, volunteers and others need to hear from you – whether your business or organization has re-opened, is planning to re-open or remains closed. Following are some communication examples that caught our eye as we consider effective pandemic messages to inform, reassure, encourage or engage various audiences. Several of these messages…

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Tips for Virtual Events to Inform and Engage

From fundraising events to professional meetings, you can take your audience online for an engaging experience! Among the many pandemic pivots we’ve observed, organizations are using keen creativity to produce online events for donors, members, customers, clients, employees, volunteers and other key audiences. As with in-person events, the following are essential ingredients for successful virtual…

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Is Your Brand an Activist? (part 3 of 3)

“It is not our differences that divide us. It is our inability to recognize, accept and celebrate those differences.”  Those words are from the late Audre Lorde, an American writer, feminist, womanist, librarian and civil rights activist who described herself as “black, lesbian, mother, warrior, poet.” According to Wikipedia, she dedicated her life and her…

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Is Your Brand an Activist?

Is Your Brand an Activist? (part 2 of 3)

As the Black Lives Matter movement and the calls to end systemic racism permeate our country, organizations need to examine where they put their time, energy and money. It’s all about organizational values. Your brand is reflected in how your organization lives its values – whether you are a small business, a large corporation or…

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Is Your Brand an Activist?

Is Your Brand an Activist? (part 1 of 3)

As protests following the death of George Floyd continue with the refrain of “Black Lives Matter,” many of us are looking within ourselves to find a new level of understanding – and action. Many organizations are wisely doing the same. The future success of their brands depends on it. Last month, the second largest home…

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Power Consults: I’m Ready When You Are!

Here’s the current state of things for many of us. While businesses slowly begin to re-open, many are considering how they will operate differently in a changed environment. What do I need to communicate to my employees, customers, clients? Many professionals are still navigating the in’s and out’s of effective videoconferencing. How do I put…

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Communicating with your team

Tips for Communicating with Your Employees

Are you communicating with your team? They have been working from home for 6-10 weeks now.  If you haven’t been communicating, here’s what they may be thinking: “Why isn’t the boss talking to us?”  “Are we going to have pay cuts or furloughs or layoffs?” “Is our business doing okay – or are we in trouble?”…

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Looking for some new ideas?

Once upon a time, the health care industry had to embrace the outrageous idea that sophisticated therapies could be delivered beyond the four walls of a hospital. Once upon a time, digital photography came along and threatened the traditional film photography industry — in a really big way. Once upon a time we started hearing…

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