Are you communicating with your team? They have been working from home for 6-10 weeks now. If you haven’t been communicating, here’s what they may be thinking: “Why isn’t the boss talking to us?” “Are we going to have pay cuts or furloughs or layoffs?” “Is our business doing okay – or are we in trouble?”…
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Once upon a time, the health care industry had to embrace the outrageous idea that sophisticated therapies could be delivered beyond the four walls of a hospital. Once upon a time, digital photography came along and threatened the traditional film photography industry — in a really big way. Once upon a time we started hearing…
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These challenging times call for an empathetic partner to think outside the box with you. Anxiety is high. We’re feeling stressed. Even overwhelmed. You are challenged like never before – and that has you fearful, maybe paralyzed. How do you move forward with your business? How do you move forward with your career? Jane Brust…
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“Resilience is the psychological quality that allows some people to be knocked down by the adversities of life and come back at least as strong as before. Rather than letting difficulties, traumatic events, or failure overcome them and drain their resolve, highly resilient people find a way to change course, emotionally heal, and continue moving toward their goals.”…
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During this time of extraordinary disruption, your communication — the content as well as the tone — can have great influence on how well you and your employees, customers, family and friends move through the changes that are disrupting our lives and our businesses. Jane Brust of The Activ Consulting Group offers the following tips:…
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Are you feeling confident in your communication to your organization’s employees, customers, donors and other stakeholders in this time of unprecedented challenge? Are you moving forward or are you feeling caught in a whirlwind of change? The Activ Consulting Group is here to help. We have deep experience in crisis communication, crisis management and business continuity. We…
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We’re all in this together. And your communication — the content as well as the tone — can have great influence on how well you and your associates move through the changes that are disrupting our lives and our businesses in this time of coronavirus threat. The Activ Consulting Group is here to help. Email…
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Meet Billie–our little terrier adopted from the Pasadena Humane Society a few months ago. Here she is demonstrating three signs of a good listener: Ears open. Mouth closed. Eyes attentive. Effective communication is two-way communication. Broadcasting + listening. Most of us are really good at the former, not always so good at the latter. Whether you are communicating one-on-one…
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The coronavirus has captured headlines internationally. Your employees, clients and customers may be asking you for information and direction. Some California-based companies report that their employees are requesting face masks. There are even some reports of racist remarks against co-workers of Asian descent who are being blamed for the international health threat. So what are…
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Marketing activities inform and influence your customers – and they also should enhance your relationships. If your marketing has heart, you are making an emotional connection with your target audience. More often than not, consumers are making their purchase decisions driven by feelings rather than logic. That means emotional marketing can contribute to creating those…
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