You got this!

You Got This! 12 Tips for Communicating NOW!

During this time of extraordinary disruption, your communication — the content as well as the tone — can have great influence on how well you and your employees, customers, family and friends move through the changes that are disrupting our lives and our businesses. Jane Brust of The Activ Consulting Group offers the following tips:…

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Crisis Communication and Business Continuity

Are you feeling confident in your communication to your organization’s employees, customers, donors and other stakeholders in this time of unprecedented challenge? Are you moving forward or are you feeling caught in a whirlwind of change? The Activ Consulting Group is here to help.  We have deep experience in crisis communication, crisis management and business continuity.  We…

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Washing Hands

Communicating in a Time of Disruption

We’re all in this together. And your communication — the content as well as the tone — can have great influence on how well you and your associates move through the changes that are disrupting our lives and our businesses in this time of coronavirus threat. The Activ Consulting Group is here to help. Email…

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Are you Listening

Are you REALLY listening?

Meet Billie–our little terrier adopted from the Pasadena Humane Society a few months ago. Here she is demonstrating three signs of a good listener: Ears open. Mouth closed. Eyes attentive. Effective communication is two-way communication. Broadcasting + listening. Most of us are really good at the former, not always so good at the latter. Whether you are communicating one-on-one…

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Coronavirus Communications

Coronavirus Communications Toolkit Available Now

The coronavirus has captured headlines internationally. Your employees, clients and customers may be asking you for information and direction. Some California-based companies report that their employees are requesting face masks. There are even some reports of racist remarks against co-workers of Asian descent who are being blamed for the international health threat. So what are…

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Put Some Heart into Your Marketing

Put Some Heart into Your Marketing

Marketing activities inform and influence your customers – and they also should enhance your relationships. If your marketing has heart, you are making an emotional connection with your target audience. More often than not, consumers are making their purchase decisions driven by feelings rather than logic. That means emotional marketing can contribute to creating those…

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Security Forum

Crisis Communications in a Data Incident

“A data breach itself is the second worst possible event which can occur in an organization; the mismanagement of the communication about the response is the worst.” – Exabeam chief security strategist Steve Moore The Activ Consulting Group’s Jane Brust gave a presentation on crisis communications in a data incident to a gathering of IT…

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Check Out Our 20 for 2020

Check Out Our 20 for 2020

The ball has dropped and the champagne flutes have clinked. Now we’re excited to highlight our Top 20 Services for 2020—serving small businesses as well as larger organizations in various industries including healthcare, food service/restaurants, nonprofits and more. For small businesses, we can: Update your strategic business plan Assess your brand identity and positioning Assess…

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Female supervisor with female employee

Appreciation Matters: 10 Tips

How do you feel when someone tells you, “Good job!” or “Thank you”? Pretty good, right? We believe in the power of appreciation to engage clients, customers and employees. A little appreciation can go a long way. Following are tips to enhance your relationships and support for your organization. Take time to ask your employees,…

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