Following is a sampling of our success!
- Developed a process for a nonprofit hospital to rebrand several service lines, to better align the clinical services with what the patient wants.
- Helped a small business make a pandemic pivot, refreshing web content and developing a digital media strategy to target an expanded consumer audience.
- Promoted the important work of a nonprofit by telling its story of enhanced impact during the pandemic. Secured a number of media placements including stories in the Southern California News Group’s 11 papers and live television interviews on ABC7 and NBC4.
- Refreshed and reorganized website content for a professional organization, adding robust images and user-friendly text and functionality.
- Developed a marketing plan – including key promotional messages and a social media strategy – for a small business making a significant pandemic pivot and reaching out to new target audiences.
- Redesigned a website with a cleaner, more contemporary look for a multi-faceted business serving upscale business and consumer clientele.
- Developed an internal communications plan – including a promotional tagline and graphics – to support a governmental agency’s innovative initiative requiring employee support and engagement.
- Created a monthly editorial calendar of social media posts for a non-profit organization, including key messages to combat negative perceptions and foster fundraising efforts.
- Hosted several webinars related to marketing and communicating in the pandemic.
Completed assessment of an organization’s marketing and communications programs with actionable recommendations to maximize resources for branding, fundraising and other strategic goals.
- Developed a multi-faceted PR strategy to assist an organization challenged with a negative press and community misunderstanding about financial issues.
- Developed communications for a non-profit organization’s internal and external audiences concerning a sensitive leadership change.
- Increased a medical center’s call center volume by 200% in six months with an attention-getting marketing campaign. Website traffic increased by 90% over the same time.
- Stimulated dormant fundraising activities among five hospital foundations to surpass annual fundraising goal by 6%.
- Led name change initiative/rebranding strategy for large physician practice to differentiate it from competitors.
- Provided counsel on pre-emptive crisis communications and advised on market research project for a large non-profit organization embarking on a controversial property planning process.
- Generated marketing campaign resulting in 8,500 views of an online video.
- Led operational implementation of rebranding and created multi-media marketing campaign for a major medical center.
- Successfully managed crisis communications for a significant labor strike and for a medical error.
What can we do for you?