Feeling Uneasy? Do a Good Deed on Monday.

Grief. Strife. Discord. Anxiety. Fear. Who could have imagined that we would be here? “Unprecedented” became the word of 2020 with a pandemic, job loss, businesses closing, civil unrest, fires and floods, a contentious campaign for the U.S. presidency. The new year began with a focus on “hope,” yet 2021 has begun with a deadly…

COVID-19 Lessons in Communications

In a recent discussion about professional communications, someone asked me what I’ve learned from the coronavirus pandemic. I readily answered with this: Leaders must be truthful, and we need to rely on experts to address crisis situations.  Of course, those aren’t new lessons, but they have been strongly reinforced since the pandemic began to unfold…

Holiday Hints for Your People

Ready or not, here they come! The holidays are upon us.  For some that is welcomed relief from a difficult year. The end of 2020 is finally in sight. For others, the holidays bring even more stress to end a really stressful year. This year’s holiday concerns are worsened by job loss or insecurity, illness…

We have news!

In addition to our core services in marketing, communications and management, we are moving into the Fall season with a cornucopia of opportunities to help you make – or continue – your pandemic pivot and move forward. With less than three months remaining in 2020 – a year full of changes and challenge — we…

Do You Know What We’ve Been Up to Lately?

We’ve been busy!  Recent and current projects we’ve undertaken for the variety of clients we enjoy serving include: Developed a process for a nonprofit hospital to rebrand several service lines, to better align the clinical services with what the patient wants. Helped a small business make a pandemic pivot, refreshing web content and developing a digital media strategy to target an…

Tips for Marketing

Timely Tips for Marketing in the Pandemic and Beyond

NEW: A Webinar + 1:1 Coaching!  What are the new considerations for marketing your business in the time of this pandemic? What should you be planning for your marketing efforts going forward? We’re about four months into a pandemic that has turned our world upside-down. Unemployment has hit new levels due to pandemic-related layoffs.  Some small…

What’s Your Pandemic Message?

Your employees, customers, clients, donors, volunteers and others need to hear from you – whether your business or organization has re-opened, is planning to re-open or remains closed. Following are some communication examples that caught our eye as we consider effective pandemic messages to inform, reassure, encourage or engage various audiences. Several of these messages…

Tips for Virtual Events to Inform and Engage

From fundraising events to professional meetings, you can take your audience online for an engaging experience! Among the many pandemic pivots we’ve observed, organizations are using keen creativity to produce online events for donors, members, customers, clients, employees, volunteers and other key audiences. As with in-person events, the following are essential ingredients for successful virtual…