The conversation was simple. University alumni relations director: “I need to get our alumni interested in something other than football.” University hospital marketing director: “I need to get those alums talking about our medical center!” A partnership was born. The result was a creative, strategic relationship that advanced the goals of two organizations. It was…
Herb Kelleher got it: Brands are built from the inside out. This excellent Forbes article shares 20 reasons why the late founder of Southwest Airlines – known for his big personality — was a beloved leader. Interested in his employees. Looking beyond their titles and status. Being approachable. Putting employees first, customers second — the…
Ready to launch a new project or initiative in your organization? Are you planning a kickoff meeting to assemble key players? While that kind of gathering is key to starting the work, keep in mind that it also affords the opportunity for communication throughout the organization. This short video was developed as a tool to…
Do you view recruitment as a marketing opportunity? With many organizations competing to hire top talent for various roles, it’s important to employ basic marketing practices for landing the best candidate and for maximizing the relationships with other candidates. Why? Because a lost opportunity for your organization to put its best foot forward could be…
There are good reasons why many fundraising executives don’t like putting on big special events such as gala dinners. The planning is time- and labor-intensive. Staff could spend hours upon hours with volunteer leadership planning floral arrangements for the tables among other details. Special events are expensive, too. Could you spend less time, effort and…
Can you actually train your staff to handle crisis communications? You can! Most organizations have routine fire drills, in which employees physically exit the workplace and gather in a pre-assigned area. In recent times, active shooter drills have entered the workplace. What if a natural disaster creates building damage or flooding at your place of…
Just as your organization’s external internet site needs constant care and feeding, so does your internal intranet. With strategic thinking about employee needs and organizational goals, the intranet can become an invaluable communications tool to inform and engage your workforce. Key to maximizing the effectiveness of your intranet site is the use of compelling, useful…
While we sing well-deserved praise for the divers and all who contributed to the safe rescue of the Thai soccer team from that dangerous cave, a shout out is due to some unsung heroes of this ordeal. Those who managed the significant communications challenge performed admirably, too – a great case study in crisis communications. The eyes…