Who doesn’t need a creativity boost? The day I wrote this article I walked one of my neighborhood routes early in the morning – but I walked in the reverse direction. Over the weekend I picked up a paintbrush for the first time in decades and dabbled in some acrylics on paper. We all get…
NEW: A Webinar + 1:1 Coaching! What are the new considerations for marketing your business in the time of this pandemic? What should you be planning for your marketing efforts going forward? We’re about four months into a pandemic that has turned our world upside-down. Unemployment has hit new levels due to pandemic-related layoffs. Some small…
Your employees, customers, clients, donors, volunteers and others need to hear from you – whether your business or organization has re-opened, is planning to re-open or remains closed. Following are some communication examples that caught our eye as we consider effective pandemic messages to inform, reassure, encourage or engage various audiences. Several of these messages…
From fundraising events to professional meetings, you can take your audience online for an engaging experience! Among the many pandemic pivots we’ve observed, organizations are using keen creativity to produce online events for donors, members, customers, clients, employees, volunteers and other key audiences. As with in-person events, the following are essential ingredients for successful virtual…
Effective communication and feedback are essential to the success of your re-opening. Maybe you have already re-opened your restaurant or retail shop. Maybe you have some employees still working at home and others have begun to return to your office. Or maybe you are still planning what your re-opening or return to the office will…
“It is not our differences that divide us. It is our inability to recognize, accept and celebrate those differences.” Those words are from the late Audre Lorde, an American writer, feminist, womanist, librarian and civil rights activist who described herself as “black, lesbian, mother, warrior, poet.” According to Wikipedia, she dedicated her life and her…
As the Black Lives Matter movement and the calls to end systemic racism permeate our country, organizations need to examine where they put their time, energy and money. It’s all about organizational values. Your brand is reflected in how your organization lives its values – whether you are a small business, a large corporation or…
As protests following the death of George Floyd continue with the refrain of “Black Lives Matter,” many of us are looking within ourselves to find a new level of understanding – and action. Many organizations are wisely doing the same. The future success of their brands depends on it. Last month, the second largest home…
Here’s the current state of things for many of us. While businesses slowly begin to re-open, many are considering how they will operate differently in a changed environment. What do I need to communicate to my employees, customers, clients? Many professionals are still navigating the in’s and out’s of effective videoconferencing. How do I put…
“Your position is being eliminated.” It’s not an easy task. If you are an effective manager, you have mentored and led your team. You appreciate their contributions and you like them as people. And they like you. And now, you have some bad news to break. And you just want to be done with it.…